Pogoń Szczecin announced that STS will appear on the front of the first‑team match shirts from the new season. The club signed a two‑year contract, extending its partnership with the bookmaker that has been a constant ally since 2016.

What exactly changed in the agreement?

The new deal upgrades STS from a Leading Partner to a Key Partner. Previously the logo was on the back of the shirts; from the 2026‑27 season it will be displayed on the front. The brand will also feature on training kits and numerous advertising spots around the Florian Kryger Stadium. This is more than a logo shift – it includes a broader marketing package covering digital campaigns and fan‑focused activation actions.

Why did STS decide to increase its involvement?

Dawid Pożoga, CMO of STS S.A., emphasized that the decision stems from a positive assessment of the club’s recent changes. He noted growing activity on social media, improved stadium attendance, and higher‑quality content generated by Pogoń. “Seeing the dynamic development of the Pogoń Szczecin brand and the rising fan engagement, we chose to expand our cooperation,” Pożoga said.

What does this mean for the club’s future?

President Tan Kesler highlighted that a stable front‑shirt partner gives the club greater financial certainty and the ability to invest further in team development. The agreement, which links to earlier cooperation periods (2016‑2022 and the 2024 return), will span at least ten years. This makes it one of the longest sponsorship projects in Polish football, potentially attracting additional investors and strengthening the club’s Ekstraklasa standing.

What activities are planned for supporters?

Under the new pact, STS will sponsor fan zones, contests, and unconventional promotional actions. The club intends to continue interactive events designed to boost fan loyalty and draw new supporters. With the brand’s increased visibility, fans can expect more frequent prize contests and special betting offers available at the stadium and via the mobile app.

Pogoń Szczecin and STS are building a long‑term project that aims to reinforce both the club’s image and the sponsor’s standing in sport. The agreement runs until 2028, and its real impact on sporting and financial results will be monitored already in the upcoming season.